Social Seeding Service | Threads, Instagram, Facebook and Forum Seeding

In the ever-changing landscape of social media, consumers no longer rely solely on advertising. Instead, they increasingly trust word-of-mouth and discussions originating from “authentic users.” A single crucial comment or a trending discussion can significantly impact a brand’s reputation and sales performance.

Echolade’s professional Social Seeding (or “Forum Seeding”) service is the essential tool to help you establish a positive reputation, guide public opinion, and execute immediate crisis communication within the complex digital environment.

We specialize in deploying real, active local users to conduct high-quality, discreet promotions across major social platforms. This ensures your brand message reaches the target audience naturally and persuasively.

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Interview by students from City University of Hong Kong

In 2025, Echolade was invited to an interview by students from City University of Hong Kong to share professional views and market trends in social media, KOL marketing and Xiaohongshu promotion.

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Scope of Social Seeding Services

Threads

As the newest platform for instant text-based discussions, Threads offers surprisingly rapid topic dissemination. Our professional team quickly strategizes the placement of high-quality comments and interactions by "authentic users" under relevant topics, based on brand needs. This effectively guides the discussion, rapidly boosts brand discussion heat, and helps your content quickly reach the popular or recommended feed.

Instagram

Instagram's engagement data directly affects post visibility and user trust in the brand. We provide high-quality interaction services, including IG Likes, Comments, and Shares, making your brand posts appear more popular and credible to users. This is especially suitable for new product launches or KOL (Key Opinion Leader) collaborations, where authentic engagement data is used to create an atmosphere of "heated discussion."

Facebook

The comment sections of Facebook Groups, Focus Groups, and Pages are critical battlegrounds for public relations. Whether for new product promotion, event publicity, or when the brand faces potential negative comments, our Facebook Seeding team can quickly intervene, issuing neutral or positive responses from a "user perspective" to effectively neutralize negative opinion and rebuild a positive brand image within the community.

Youtube

In Hong Kong, YouTube remains a vital search and content consumption platform, second only to Google. Our service utilizes real users to post relevant and constructive comments under your videos, increasing video engagement, boosting the algorithm's recommendation rate, and guiding viewers to form positive views of the brand or product. This is a crucial step for quickly building popularity and credibility for new channels or promotional campaigns.

Forum seeding

Major Hong Kong discussion boards (such as HK Discuss, LIHKG, etc.) are highly discreet yet high-impact arenas for word-of-mouth campaigns. Our Forum Seeding team is familiar with the culture and rules of different forums. Operating as "real users," we naturally plant brand information within trending topics, initiate neutral discussion threads, or engage in more objective discussions when negative posts appear, ensuring high exposure on discussion boards and elevating brand image.

Why Choose Us?

Authentic User Network

We exclusively utilize real users who are active in Hong Kong and the target markets for our operations. We understand that hard selling generates resentment, so all operations adhere to a "soft promotion strategy" principle. This ensures every comment and post is natural and credible, strictly avoiding bots or zombie accounts, thus preventing network PR crises.

Soft Content Strategy

Echolade’s SEO and social media expert team thoroughly analyzes the discussion habits of the target demographic and develops "de-commercialized" content. Through professional techniques, we skillfully integrate brand information into discussion formats like sharing experiences, posing questions, or offering suggestions, achieving effective information penetration.

Effective Crisis Management Capability

In the event of sudden negative news or a cyber-attack, our team provides a rapid response mechanism, immediately arranging the publication of positive content and discussion board responses. This is done to mitigate losses and guide positive opinion at the quickest possible speed, protecting your brand assets.

Continuous Data Monitoring and Strategy Optimization

Throughout the service period, we continuously monitor reaction data, public sentiment trends, and topic heat for all activities, providing detailed data reports and analysis. We adjust the promotion strategy based on real-time data to ensure every marketing dollar achieves maximum effectiveness.

FAQ about Social Seeding Services

Which social platforms and forums does the social seeding service cover?

Our service covers all mainstream and influential online platforms in the Hong Kong market:

Social Media: Facebook (FB), Instagram (IG), Threads.

Content Platforms: YouTube video comment section interactions.

Discussion Boards: Discussion board promotion services on major Hong Kong forums (such as LIHKG, Hong Kong Discuss Forum, etc.).

We provide cross-platform integrated solutions to ensure brand messaging fully covers the target audience’s online presence.

Can the service be used to handle negative news or social PR crises?

Yes, this is one of the critical functions of our service. When faced with sudden negative sentiment or a cyber-attack, our professional team quickly initiates the crisis communication procedure:

Rapid Intervention: Immediate deployment within relevant discussion threads or comment sections.

Neutralization and Guidance: Arrangement of authentic users to post responses from an objective, neutral, or positive perspective to dilute negative voices.

Message Saturation: Publication of large amounts of positive content to decrease the visibility of negative messages in search results or trending discussions.

Our goal is to guide the narrative and professionally and persuasively safeguard your brand image.

How are the Social Seeding service fees calculated?

The fees are primarily calculated based on the following factors:

Scope and Quantity of Service: The total monthly number of comments, posts, or interactions required.

Platform Complexity: Platforms like certain forums and YouTube, which have fewer real users or higher review requirements, will have different pricing.

Content Professionalism: The difficulty level of copywriting and topic-guiding.

Difficulty and Urgency: Whether immediate, large-scale negative opinion management is required.

We offer flexible, customized professional packages to meet your company’s individual needs. Regarding the contract period, quarterly cooperation or a specific quantity goal is generally recommended to ensure a noticeable effect. Please contact us directly for a detailed quote.

What is the difference between Echolade’s Social Seeder and common fake accounts/bots? How do you ensure authenticity?

This is the core value of our service. Low-cost services often use bots or overseas fake accounts, which are easily identified and banned by platforms and can damage brand reputation. Furthermore, some companies fail to provide content strategy or professional PR advice.

Echolade utilizes real, active social network users. These users are based in Hong Kong or the target community and possess normal posting history and interaction records. Our execution team customizes personalized, discussion-worthy copy based on platform culture and user attributes, ensuring all comments and interactions appear natural, authentic, and contextually relevant.